About Us

CareCognitics is a digital Health company applying casino loyalty principles and data science to create patient loyalty in Healthcare. The company has developed proprietary technology platform, Patient eXperience Management (PXM), that drives better care outcomes, increases digital engagement with your patients and improve quality scores.

Results PXM has delivered for our customers:

  • 75% Digital Patient Engagement with 65 years & older population
  • 30% Improvement in Quality Scores (MACRA, MIPS & CAHPS)
  • 3X Increase in revenue from Chronic Care Management and other value based programs
  • Reduced cost by rewarding actions that drive improved outcomes
  • Strengthened “Patient – Doctor” Relationship that creates patient loyalty

Our Team of Dreamers and Innovators

Sunny Tara

Chairman & Chief Executive Officer

Sunny is the Co-Founder & CEO of CareCognitics, a digital health company which is on a mission to improve quality of care through data science. Sunny’s last venture docBeat, a healthcare care coordination platform, was successfully acquired by Vocera communications. Sunny has an impressive track record of Strategy, Business Development, Innovation and Execution in the Healthcare, Casino Entertainment, Retail and Gaming verticals. Sunny holds a Bachelors degree in Computer Science from University of Kentucky at Lexington and a Master’s degree (Summa Cum Laude) in Computer Science from the University of Memphis. Sunny is the Co-Chair for the Las Vegas Chapter of Akshaya Patra foundation (www.foodforeducation.org ) since 2010. Sunny is the President of TiE (www.tie.org) for the Las Vegas Chapter.

Vishal Agarwal

President & Chief Operating Officer

Vishal is the Co-Founder & COO of CareCognitics. Prior to CareCognitics, Vishal was the Co-Founder & CTO of BeyondCurious an Innovation Consultancy. Vishal is a seasoned technology evangelist who brings over 20 years of experience in solving complex challenges and creating solutions that have transformed businesses. Vishal is a Silicon valley native and holds a Bachelors degree in Electronics Engineering from University of Mumbai.

John Lynn

Chief Marketing Officer

John is the Chief Marketing Officer of CareCognitics. John is also the Founder of the HealthcareScene.com blog network which currently consists of 10 blogs containing over 11,000 articles with John having written over 5500 of the articles himself. These EMR and Healthcare IT related articles have been viewed over 18 million times. John also manages Healthcare IT Central and Healthcare IT Today, the leading career Health IT job board and blog.

Spencer Kubo

Chief Medical Officer

Spencer brings a diverse set of experiences and expertise to the chronic care management strategies of CareCognitics. Previously, he was Medical Director of the Heart Failure-Heart Transplantation Program of the University of Minnesota, where he authored over 250 original articles and abstracts. He has also been Chief Medical Officer or a consultant to numerous medical device companies developing breakthrough treatments to improve the lives of patients with cardiac diseases. He maintains a part time clinical practice and most recently was the Physician Lead of the Heart Failure Service Line for Allina Health. In that capacity, he lead a multidisciplinary group focused on improving outcomes of heart failure patients treated at any of the 12 hospitals and over 90 clinics in the Allina system.

Janae Sharp

Social Media & Marketing

Janae Sharp is a physician suicide loss survivor and the Founder and CEO of the Sharp Index, a non-profit dedicated to better physician mental health. Her work involves healthcare data and analytics marketing to improve healthcare outcomes for the underserved. Janae has learned to code in python, and enjoys making communication easier in tech production, but her true passion is in match making companies to create elegant health IT systems and improve health. She has worked with interoperability and social determinants of health and is an expert on patient and physician engagement. Janae serves on the Board of Utah HIMSS and Healthcare Analytics News, as well as working with companies dedicated to reducing physician suicide.


Design Engineer

Animator, digital content creator and designer for CareCognitics. From mixing 2d and 3d visuals in my music videos to creating fully virtual worlds, I truly believe that the limitless bounds of the digital world have allowed creativity and innovation to be the masterpiece of any creation in the healthcare space. Graduating in Animation from USC Cinematic Arts School.


Brand Development

My experience consulting over 50 startups has allowed me to open my perspective on innovation and effective ways to create an impact on society. My role is to combine my expertise in Operations & Strategy and my skills in Branding & Marketing for the CareCognitics team. I want to help move the needle in healthcare and help innovate traditional systems used for decades. I know CareCognitics will make the needed change and am excited to be a part of that journey.


Business Development

As a business student at USC, I’ve been working with the CareCognitics team on various solutions to drive the digitization of healthcare and to improve the healthcare experience for all. I bring prior experience in finance and operations and am excited to be on this journey with CareCognitics.